Our services successfully meet your needs and exceed your expectations. Lashway Communications Group specializes in the integral services necessary to ensure that you're delivering your most important messages to all of your constituents in the manner that most effectively meets your business objectives. We understand the critical business issues driving your communications needs because we've had experience with those issues too--including meeting financial objectives, promoting and protecting the brand, and building a championship organization in the community as well as on the field, ice or court.
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We’ll provide you with wise, effective and meaningful counsel that is issue-specific, keeping you one step ahead as you work toward achieving your goals and avoiding obstacles along the way. Effective communications and public relations begins at the strategic planning level. We can help you plan your strategy to achieve your goals, and do it in a way that meets your budget.
We’ll work with you to analyze your situation, develop the best strategies that will deliver optimal results, recommend the most effective communications channels to reach your key stakeholders, and develop strategic communications plans.
Strategic communications plans are critical components in today's successful sports organizations. Yet many organizations fail to reach their potential in part because they don’t create their short and long-term vision and effectively communicate it to their fans, season ticketholders, corporate and community partners, and the media.
We will review your current communications planning approach and assess its strengths and weaknesses. We will work with you to establish plans that are multi-layered and integrated with marketing, sales and other business units within your organization. Together we can clarify your vision for the future and adapt messages that will ensure that your fans, sponsors, the media and community partners understand it.
Your organization's most important asset is its reputation. Whether it's your organization as a whole or individuals who represent you, the difference between a great reputation and a poor one directly impacts your bottom line. The old adage that it takes years to establish a good reputation but only a day to tear it down is especially true in today's sports world.
We can identify and define issues that impact the reputation of you and your organization and then help you manage those issues. With nearly 30 years of experience dealing with teams, leagues and individuals at both the professional and top amateur sports levels, we can help ensure that your best foot is always forward.
Connecting with your fans, corporate and community partners, and season ticketholders has never been more critical than it is in today's sports business climate. It's imperative that everyone in your organization speaks with one voice. That requires thoughtfully preparing in advance what you want to say and planning how best to say it. You must be ready to respond to outside interests and concerns. We can help you identify your key messages as they evolve throughout the year and communicate them in a way that is effective and meaningful. We'll teach you how to communicate with confidence across all your communications platforms.
Whether it's one-on-one or in a team setting, our media coaching will help you win the media game. We'll teach you how to control the interview, deliver the messages you want delivered, and present yourself in a sincere and genuine way that lets your fans see the real you. You'll learn how to deal with trap questions and use bridging techniques to make sure you stay on-message and in control. In the internet age where nearly everything seems to be instant news, you'll gain a better understanding of how the media works, and how to use the media to better achieve your objectives. We can help you through conflict situations and present suggestions for how to make your interactions with the media not only positive but beneficial to you and your organization.
Want more? Our media coaching doesn't end with just one session. From a consulting capacity we offer the benefit of an experienced third-party perspective that makes you better and also supports the efforts of your in-house communications staff. We'll monitor your media coverage and consult with you by telephone and email on an ongoing basis throughout the year to further your development and assist you and your staff through the inevitable challenges. We'll make sure that you are optimally prepared for press conferences and major events. The most successful coaches, athletes and administrators rely on superb media coaching. We've been in the center of the sports media game for nearly 30 years. We'd like to put our knowledge and experience to work for you.
We know that sports personalities and organizations live under a microscope. Yet maybe you're having success on the field, on the court, or on the ice but sometimes it feels like no one seems to notice. The success is great of course, but it doesn't seem to be all that you expected. Perhaps competitors are getting the recognition that you deserve. We can help. Or, maybe someone in your organization hasn't always made the best choices, and perhaps now their image is in need of some repair. Here's where we come in. We'll work discreetly to tailor a plan specific to each situation that will enhance the image of an individual or organization.
In today's ever-changing environment, even the strongest sports brands are fighting to stay relevant in the hearts and minds of fans and sponsors. You face more competition today than ever before for where they invest their passion and their dollars. If you're going to maintain your relevance, and ensure the continued growth of your organization, you must know how to create, build, maintain and strengthen your importance to your fans and corporate partners. You have to understand what they want and exceed their expectations. Perhaps you have to rebuild trust in your brand both within and outside of your organization. You may need to re-energize and refocus your organization around common objectives. Beginning with market research that identifies perceptions, strengths and risks, and continuing through the design and implementation of a multi-level marketing communications plan, we'll help make your organization stronger and more relevant to those who mean the most to you--your fans and corporate partners. We'll work with you to create a "plan to win", and support you in executing it in a way that leads to championship results.
A crisis can hit at any time, and it has the potential to be devastating to your business. With nearly 30 years of crisis management experience, it's highly likely we have experience with any crisis that will come your way--and our experience comes from within the sports industry, so we understand the special circumstances of your high-profile situation. We're available 24 hours a day to assist you in getting out front of the issues, to determine how best to respond from both a public relations and legal perspective, and to stay on top of matters as they unfold. How you handle a crisis will have both significant short and long-term impacts on you and your organization. We're here to put our experience and expertise to work for you.
Many potential crises can be averted with proactive and wise action. Is your organization facing a situation that could turn into a crisis? Let us help minimize the possibility of your situation becoming front page news, and prepare you ahead of time in the event that it does.
Writing and editing is an art that is very time-consuming. Yet it's critical to how your organization presents itself to the public. Our award-winning staff can relieve your marketing and public relations team from hours spent writing releases, brochures, newsletters, web content, letters, ad copy and other communications pieces. And we'll do it right the first time, so that they don't have to spend time rewriting our work.
Do you have material that your staff has produced, but you have no one in-house with editing expertise? Simply email the copy to us and we'll restructure or rewrite it to increase its effectiveness. We'll ensure that it's written clearly, is error-free, and is on-message to meet your objectives.
Writing for the web demands a unique style and structure. It's estimated that 80 percent of on-line users scan rather than read. We know how to tell your story and communicate your messages effectively in ways that are tailored to each specific medium. We’ll make sure the content meets the needs of your audience while reflecting your image and style.