About

Lashway Communications Group is an international sports-oriented consulting firm providing senior level strategic counsel, communications planning, image enhancement, message development and delivery, reputation management, brand revitalization strategies, media coaching, writing and editing, and crisis communications expertise to ownership, administrators, front office and team personnel.

John Lashway, the firm's president, has nearly 30 years of communications and sports business experience in a variety of roles. Unlike many other consultants, he has hands-on experience with virtually every situation encountered by a sports organization. Having worked effectively in large and small markets, with high profile professional sports franchises and start-up organizations, with nationally-ranked collegiate programs and world class amateur athletes, Lashway has a proven track record of successfully handling the most difficult of challenges.

With extensive experience in the board room as well as in the locker room, Lashway brings value to clients that few can match. He delivers innovative and strategic communications solutions that meet the demands of today's challenging times, and provides responsiveness and access to senior level counsel and service not commonly found at large firms.

Lashway Communications Group includes a team of experienced associates who specialize in market research, media relations, presentation skills training, event planning and execution, marketing and web design.

We embrace every challenge with the passion and focus to strengthen our client's business. We customize our service to meet the specific needs of each client. We do our homework. We ask questions, and we listen carefully. We're on top of the details. We develop ideas and turn them into winning strategies. We convert strategies into championship results.

Lashway Communications Group is a values-driven organization. We're passionate about winning--and winning the right way.



LCG's Game Plan:

  • Add value to our client's business
  • Embrace challenges and be accountable for championship results
  • Value people through respect, loyalty and fairness
  • Live quality and inspire a passion for excellence
  • Act with integrity and ethics in all we do